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PR and Marketing Coordinator (f/m)

Date: Sep 19, 2017

Location: Berlin, Germany

Company: Fast Retailing Group


UNIQLO is a brand of Fast Retailing Co., Ltd., (FR), a leading global Japanese retail holding company that designs, manufactures and sells clothing under seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO. With global sales of approximately 1.7864 trillion yen for the 2016 fiscal year ending August 31, 2016 (US $17.31 billion, calculated in yen using the end of August 2016 rate of $1 = 103.2 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.


UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. Today the company has around 1,800 stores in 18 markets worldwide comprising Japan, Australia, Belgium, Canada, China, France, Germany, Hong Kong, Indonesia, Malaysia, Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, U.K. and the U.S. In addition, Grameen UNIQLO, a social business established in Bangladesh in September 2010, currently operates several Grameen UNIQLO stores in Dhaka.


UNIQLO manages an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel. The company believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.


With a corporate statement committed to changing clothes, changing conventional wisdom and changing the world, FR and UNIQLO are dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere.


For our German marketing team we are looking for an individual with experience in PR and an understanding in other marketing aspects. Someone who is autonomous and passionate with a drive for success. If you are such an individual, then UNIQLO is made for you! 


Job Summary

The person in this role will be mainly in charge of planning and execution of effective PR programs that contribute to building and promoting the UNIQLO brand in Germany in accordance with the local marketing plan and global PR direction. Also he/she will be part of the marketing team being an active member in execution of other activations.  


Key Responsibilities



  • Development of story opportunities for fashion, lifestyle and business media across print, digital and broadcast segments, based on the insight into local trends and media interests.
  • Day-to-day management of external PR agency and additional external partner agency
    • Handling the seeding programs to journalists, bloggers and other influential marketing partners supported by PR agency
    • Responsible for press-influential showroom activity (reports, product program and presentation)
    • Translation and localization of global PR materials as well as development  of local PR materials, including press releases, media, Q&As and factsheets
    • Coordination of PR events (press conferences, press briefings, store openings etc..) with the Marketing Manager
  • Build strong relationships with key people in media and influential marketing community.



  • Execute and coordinate marketing events (store openings, store activations, pr events…)  
  • Support of Marketing Manager with planning and execution of campaigns (translation, localization and production of marketing material, market research, reporting and analysis, etc.)     
  • Close coordination with other departments and regional/global Marketing and PR teams


  Desired Skills and Experience

  • Experience in PR, ideally consumer lifestyle, PR or apparel brand
  • German at mothertongue level and fluency in spoken and written English
  • Strong writing skills & creative skills with the ability of thinking out of the box, finding new ways to connect and express the brand         
  • Strategic and out-of-box mindset that challenges conventional fashion PR
  • PR background focusing on social marketing and management of influential marketing
  • Demonstrates an understanding of and willingness to learn about the retail sector and fashion PR
  • A team player who is effective in collaborating with other functions to achieve the  Company’s goals and objectives
  • Ability to plan ahead and work with flexibility along fast-moving work environment
  • Excellent organizational skills, with the ability to prioritize own workload and deliver to tight deadlines
  • A self-starter, able to work independently as well as part of a team
  • Demonstrate a high work capacity while maintaining attention to detail
  • Proactive and plans for contingency  measures
  • Commitment to integrity and respect for others


<span style="font-family: "Calibri","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Calibri; mso-ansi-language: DE; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;">As an Equal Opportunity Employer, Fast Retailing does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.


Posting Notes: Berlin || Berlin (DE-BE) || Germany (DE) || Experienced Professional || Marketing/PR || UNIQLO || EX:OUT || UNIQLO ||