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Global Creative Lab - Temporary Creative Copywriter

Date: Apr 20, 2021

Location: NY, NY, US

Company: Fast Retailing Group

UNIQLO is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing under seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO. With global sales of approximately 1.14 trillion yen for the 2013 fiscal year ending August 31, 2013 (US $11.62 billion, calculated in yen using the end of August 2013 rate of $1 = 98.36 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.

 

UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. Today the company has a total of more than 1,200 stores in 14 markets worldwide including Japan, China, France, Hong Kong, Indonesia, Malaysia, Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, U.K. and U.S. In addition, Grameen UNIQLO, a social business established in Bangladesh in September 2010, opened its two first stores in Dhaka in July 2013. UNIQLO operates an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel. The company believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.

 

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.

 

 

Overview:

 

The Temporary Creative Copywriter works with the Global Creative Lab to develop copy that communicates the brand values and product offerings of Uniqlo and its associated brands. Projects include developing copy for seasonal campaigns, fashion collaborations, new store launches and special projects that are used in stores, for PR, in magazines and across digital and social channels.

 

Essential Functions:

  • Ability to write long and short-form copy across a variety of creative projects within tight deadlines.
  • Maintains UNIQLO’s highest standards by developing compelling, engaging copy in compliance with brand voice and guidelines.
  • Understands the message the company is seeking to express and translates this into content.
  • Writes copy that is imaginative, emotive, and brings apparel to life in fresh ways.
  • Interprets creative possibilities within project briefs and turns points from briefs into persuasive copy concepts.
  • Continually raises the bar on creativity, and drives the creation of original concepts that result in effective campaigns.
  • Maintains a clear and consistent brand voice.
  • Presents copy concepts and underlying strategic thinking to business leaders.
  • Creates, edits and proofreads copy to ensure accurate spelling, grammar, formatting, clarity and legal compliance.
  • Works with merchandising, marketing and design teams to create cohesive product marketing materials.
  • Flexible to work within a retail schedule and to accommodate international meetings based on business need.
  • Ensures distinctive brand copy has been consistently developed across an expanding number of products, sub-brands and international markets.
  • Works with social teams to develop copy and content for social networks.
  • Develops product copy of core, key items and seasonal product, that works on a global-level, and that is descriptive and compelling.

 

Qualifications:

  • A diverse portfolio that shows a range of digital and print work
  • Experience and passion for apparel fashion a strong plus.
  • Proficiency with Word, Keynote, PowerPoint, and project management tools.
  • Strong conceptual skills with knowledge of how copy relates to product, brand, design, graphics and concept.
  • Excellent communication, organizational and problem-solving skills.
  • Ability to function within deadlines, while working both independently and as part of the team, without sacrificing a consistently high level of attention to detail.
  • Highly motivated self-starter with a deep understanding of customers' needs, apparel and the competitive landscape.
  • Excellent communicator, written and orally. 
  • Capability to adhere to team processes and standards, while leading process improvement efforts.
  • A connection to trends in fashion, art, music and contemporary culture.

Experience:

  • At least 6-8 years of copywriting experience in creative agency, fashion, editorial, retail, or advertising.

Education:

  • Bachelor's degree strongly preferred in English, journalism, communications, advertising, marketing or comparable work experience.

 

 

As an Equal Opportunity Employer, Fast Retailing does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.

Posting Notes: NY || New York (US-NY) || United States (US) || Experienced Professional || Corporate || UNIQLO || EX:OUT || UNIQLO ||