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Digital Marketing Director

Date: Nov 24, 2020

Location: New York, NY, US

Company: Fast Retailing Group

UNIQLO is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing under seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO. With global sales of approximately 1.14 trillion yen for the 2013 fiscal year ending August 31, 2013 (US $11.62 billion, calculated in yen using the end of August 2013 rate of $1 = 98.36 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.

 

UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. Today the company has a total of more than 1,200 stores in 14 markets worldwide including Japan, China, France, Hong Kong, Indonesia, Malaysia, Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, U.K. and U.S. In addition, Grameen UNIQLO, a social business established in Bangladesh in September 2010, opened its two first stores in Dhaka in July 2013. UNIQLO operates an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel. The company believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.

 

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.

 

 

Position Overview:

The Digital Marketing Director will be responsible for developing, executing and analyzing digital marketing strategies around owned, earned, and paid media for the purposes of growing brand awareness and driving traffic and revenue to the Uniqlo retail stores and website in the US. The candidate must be experienced and comfortable reporting results and educating all levels of management in the area of acquisition marketing. The Digital Marketing Director reporting into the Fast Retailing Head of Digital Commerce North America and will have 4 direct reports across Performance Marketing, SEO, Social and CRM/Email as well as support of various agencies, and should have experience managing a team and developing individuals.

 

Responsibilities are, but not limited to:

  • Strategically manage paid search, display, Social, Email, CRM and affiliate campaigns across channels and ensure program specific ROI goals and sales targets are being met
  • Manage communication/relationship between Uniqlo US and Global Headquarter as well as oversee digital marketing strategy and execution across other Fast Retailing brands
  • Oversee ongoing efforts to refine database segmentation strategies to drive more incremental sales and make the message more relevant to each customer
  • Perform competitive intelligence to identify promotional activities based on first and third party data that fit the company’s strategy and positioning
  • Oversee all calendar communication, ad copy, and creative used within marketing across channels, working closely with Associate Manager to provide guidance and support
  • Manage the financial planning of digital marketing across channels, reforecasting sales targets and shifting spend to drive performance while adhering to budgets and goals; Develop and maintain reporting on all levels of data for ROI and KPI metrics
  • Partner with Product Marketing on vetting new testing opportunities outside of the usual business needs
  • Ability to gather insights from data and foresee new opportunities and next steps from analysis, and present in meaningful way
  • Fully own internal relationships with e-commerce/CRM/marketing/creative/finance/merchandising/etc. teams as well as external relationships with agency and vendor partners
  • Active participant in cross functional meetings that may or may not be related to acquisition marketing
  • Perceived as a leader & expert in digital marketing within internal teams & external partners

 

Requirements:

  • Bachelor’s Degree
  • A minimum of 8-10 years hands on digital marketing experience for ecommerce, managing large-scale, performance driven campaigns either agency or client side.
  • Some experience with SEO optimization or reporting is a plus
  • Exceptional analytical and presentation skills 
  • Strong familiarity with SQL, relational databases, Excel pivot-table and statistical techniques
  • Strong communicator and presenter
  • Experience with Google Analytics or similar reporting tool
  • Hands on experience with a paid search management platforms a plus
  • Hands on experience with 3rd party ad serving tool a plus
  • Proven ability to communicate with all levels of management and external agency partners

 

 

 

ABOUT:

UNIQLO, the global clothing retailer, provides clothing with innovation and real value, engineered to enhance everyday life year-round for women, men, kids and babies. Committed to creating clothing that focuses on the wearer, product offerings include the brand’s unique and proprietary collections AIRism, HEATTECH and Ultra-Light Down, as well as premium denim Jeans, Supima cotton T-shirts, Polo’s and Fleece.

 

Since opening its first store in Japan in 1984, UNIQLO has grown to become an international leader with more than 1,500 stores worldwide.  UNIQLO is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing under seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO.

 

As an Equal Opportunity Employer, Fast Retailing does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.

Posting Notes: New York || New York (US-NY) || United States (US) || Experienced Professional || Corporate || UNIQLO || EX:OUT || UNIQLO ||